AI Redefines the Rules: India's $315B IT Sector Faces a Painful Pricing Reckoning

India's IT services industry is undergoing its most painful transformation in decades. TCS now has 80% of its finance, HR, and business services contracts tied to outcome-based pricing — double what it was in 2023 when AI went mainstream. The numbers are brutal: the Nifty IT index has tumbled 20% this year, wiping out a combined $73 billion in market value from its 10 constituents. Clients are demanding steep price cuts, shorter contracts, and shifting entire workflows...