The BCCI's September Juggling Act: Rs 130 Crore Deals, Asian Games Drama, and a Packed Home Calendar

The BCCI's September reads like a corporate boardroom thriller crossed with a cricket calendar gone haywire. The board has just locked in associate sponsorship deals worth over Rs 130 crore with Campa, SBI Life, and — in a sign of the times — ChatGPT, marking a 44% jump from the previous cycle. Yet even as the cheques roll in, the board is fielding embarrassing questions about whether its cricketers will survive without five-star hotels at the Asian Games in Nagoya. The...