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The Business of Being Nigerian: BBNaija, New Nollywood, and the Rise of Creative Economy | Lavamgam

Entertainment

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The Business of Being Nigerian: BBNaija, New Nollywood, and the Rise of Creative Economy

Three housemates — Bells, Yusuf, and Chisom — walked out of the BBNaija Season 11 house on Day 56, evicted during Sunday's live show hosted by Ebuka Obi-Uchendu. But their exit isn't the real story. What's unfolding around Big Brother Naija this season is a masterclass in how reality television has transcended entertainment to become Nigeria's most visible creative economy engine.