Aviva's Direct Line Integration Fuels Profit Surge as Retail Activism Heats Up

24% — Aviva's first-half operating profit jumped to £1.3bn, a direct dividend from its £3.6bn acquisition of Direct Line, proving the mega-merger's immediate financial firepower.

Money Moves

• Aviva's Direct Line Payoff — Operating profit surged to £1.3bn for H1, with UK & Ireland general insurance premiums rocketing 42% to £5.9bn, demonstrating the scale of integration success.
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