EY Modelling Says AI Will Add $116B to Australia — But the Content Wars Are Just Beginning

AI could be the biggest economic accelerator Australia has seen in a generation — adding between $95 billion and $116 billion to GDP over the next decade, according to new modelling from EY. That's not a hypothetical startup pitch; it's a serious projection from one of the Big Four, and it's landed right in the middle of a furious debate about who actually benefits from the AI boom.

Evidence For

• EY's modelling finds AI could lift Australian GDP by 2.6% to 3.2% over...