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Christopher Nolan's "The Odyssey" just crossed $652 million worldwide in only ten days, with a $90M second weekend that saw just a 27% drop — an R-rated, three-hour Greek epic defying every box office rule in the book. IMAX is driving $140M of that total, and if it holds pace, it could become the highest-grossing R-rated film ever, surpassing "Deadpool & Wolverine." The message is loud and clear: audiences will show up for original, cinematic spectacle if you give them a...
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