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Shop price inflation fell to 0.9% in July, down from 1.2% in June — the sharpest monthly deceleration in months and a welcome signal that Britain's cost-of-living squeeze is finally loosening its grip. Non-food prices barely budged at just 0.2%, down from 0.6%, as retailers engaged in aggressive summer promotions. The British Retail Consortium called it "good news for households," though with a warning that "growing cost pressures remain on the horizon."
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