India's OTT Hits 665 Million Users, National Awards Move to Gujarat Sparks Backlash, and Devotional Films Rule the Box Office

India's OTT universe just crossed 664.9 million users — that's 45% of the entire population, according to Ormax Media's latest report. Paid subscriptions surged 16% to 172.6 million, but the real headline is connected TV: 206.9 million users, a staggering 60% jump from 2025. Nearly 44 Indian cities now have an OTT audience of 1 million or more. The average viewer clocks 14.9 hours per week across platforms. If you thought streaming was already everywhere, you...