IRDAI’s Insurance Sales Reset Puts Rural Reach in the Balance

IRDAI’s proposed insurance-distribution overhaul puts policyholder protection and clearer sales practices on the gain side of the ledger—but only if the rules work as intended. The regulator’s consultation paper lists 12 practices it proposes to treat as mis-selling of life insurance, sharpening the line between a suitable policy and a sale that merely ticks a box. Better guardrails could help customers understand what they are buying; for now, though, these...