Ternus's Challenge: Apple's AI Pivot Post-iPhone

The Debate

Apple's CEO transition feels like passing the baton in a marathon where the finish line just moved. Tim Cook, after ballooning the company to a $4 trillion behemoth, hands off to hardware engineering chief John Ternus on September 1. But here's the rub: the iPhone, Apple's cash cow for two decades, is maturing, and AI hype has Nvidia stealing the market cap crown. As Axios puts it, this is Apple's 'existential challenge'—figuring out life after the iPhone while catching up in AI....